Vanguard Portfolio Management Discloses 5.12% Passive Stake in Reddit Inc

Reddit Inc (RDDT) - Schedule 13G Filing Analysis

Overview

On October 30, 2026, Vanguard Portfolio Management LLC filed a Schedule 13G with the SEC, disclosing a beneficial ownership stake of 5.12% in Reddit Inc as of September 30, 2026.

Key Ownership Metrics

• Issuer: Reddit Inc (CIK: 0001713445)
• Reporting Entity: Vanguard Portfolio Management LLC (CIK: 0002100121)
• Class of Securities: Common Stock (CUSIP: 75734B100)
• Aggregate Shares Beneficially Owned: 7,482,714 shares
• Ownership Percentage: 5.12%
• Voting Power:
  • Sole Voting Power: 35,187
  • Shared Voting Power: 0
• Dispositive Power:
  • Sole Dispositive Power: 7,482,714
  • Shared Dispositive Power: 0

Strategic Context & Significance

• Filing Rule: Filed under Rule 13d-1(b), which indicates that the reporting entity is an institutional investment adviser acquiring shares in the ordinary course of business without intent to influence or change corporate control.
• Significance: Crossing above the 5% ownership threshold marks an important milestone in institutional index and fund accumulation for Reddit Inc, providing structural institutional support for the equity base.