Vanguard Discloses 7.38% Passive Ownership Stake in Reddit

Executive Summary

On October 30, 2026, Vanguard Capital Management LLC filed an amended Schedule 13G (Amendment No. 1) with the SEC regarding its position in Reddit, Inc. (NYSE: RDDT). The filing reflects beneficial ownership of 10,783,433 shares of Reddit Common Stock as of September 30, 2026, representing approximately 7.38% of the outstanding class.

Key Filing Details

• Reporting Entity: Vanguard Capital Management LLC (Investment Adviser)
• Issuer: Reddit, Inc. (CIK: 0001713445)
• Aggregate Beneficial Ownership: 10,783,433 shares
• Ownership Percentage: 7.38%
• Voting Authority: Sole power over 1,463,616 shares; zero shared voting power
• Dispositive Authority: Sole power over 10,783,433 shares; zero shared dispositive power
• Rule Applied: Filed pursuant to Rule 13d-1(b) as a passive institutional investor

Market & Trading Significance

The filing is classified as Low trading significance. Schedule 13G/A filings from large asset managers such as Vanguard typically represent aggregate holdings across passive mutual funds, ETFs, and institutional client accounts in the ordinary course of business, rather than an activist campaign or active management conviction stake.