Falcon Wealth Planning Discloses $1.1B in Holdings in Q3 13F Filing
Falcon Wealth Planning
Filing Summary
Falcon Wealth Planning Discloses $1.1B in Q3 Holdings
Filer: Falcon Wealth Planning Form: 13F-HR | Filed: 2025-10-10 Significance: High
Holdings Summary: • Total Value: $1,112,173,923 • Number of Holdings: 191 • Period of Report: 2025-09-30
Top 5 Holdings:
- American Century ETF Trust (US Large Cap Value): $126.2M
- Vanguard World FD (Mega Growth Index): $87.9M
- Apple Inc. (AAPL): $69.8M
- Invesco QQQ Trust (QQQ): $59.9M
- Dimensional ETF Trust (International Value): $56.8M
Key Insight: The filing reveals a diversified portfolio of over $1.1 billion, with a strong emphasis on large-cap value and growth ETFs, complemented by significant individual stock positions like Apple.
This is PUBLIC SEC data for educational purposes. Not investment advice.
Comprehensive Analysis
SEC Filing Analysis: Falcon Wealth Planning (13F-HR)
Executive Summary
- Trading Significance: High
- Key Takeaway: Falcon Wealth Planning filed its quarterly Form 13F-HR, disclosing $1.11 billion in assets under management (AUM) as of September 30, 2025. The portfolio is diversified across 191 positions, with a primary focus on large-cap US equities through ETFs and significant individual stock holdings.
- Market Impact: This filing provides transparency into the investment strategy of a billion-dollar wealth manager. While not market-moving for any single stock, it contributes to the overall picture of institutional sentiment, showing a blended strategy of value and growth, with substantial allocations to major ETFs like the American Century US Large Cap Value ETF and Vanguard Mega Growth Index ETF.
Filer Information
| Field | Value |
|---|---|
| Filer Name | Falcon Wealth Planning |
| CIK | 0001839850 |
| Type | Investment Manager |
| Total AUM Reported | $1,112,173,923 |
| Number of Holdings | 191 |
Filing Details
| Field | Value |
|---|---|
| Form Type | 13F-HR (Holdings Report) |
| Filing Date | 2025-10-10 |
| Period of Report | 2025-09-30 |
| Accession Number | 0002085853-25-000058 |
Top 5 Holdings Analysis
| Issuer | Title | Value (USD) | Shares |
|---|---|---|---|
| AMERICAN CENTY ETF TR | US LARGE CAP VLU | $126,152,609 | 1,745,815 |
| VANGUARD WORLD FD | MEGA GRWTH IND | $87,928,063 | 218,498 |
| APPLE INC | COM | $69,750,442 | 273,929 |
| INVESCO QQQ TR | UNIT SER 1 | $59,931,031 | 99,823 |
| DIMENSIONAL ETF TRUST | INTERNATNAL VAL | $56,796,835 | 1,231,501 |
Portfolio Strategy Insights
Positive Market Indicators
- Diversification: The portfolio is well-diversified with 191 positions, reducing single-stock risk.
- Core ETF Strategy: A significant portion of the AUM is allocated to broad market and factor-based ETFs, indicating a strategy built on capturing systematic market returns in large-cap value and growth segments.
- High-Quality Holdings: The presence of blue-chip stocks like Apple, Microsoft, and Amazon, alongside major index ETFs (QQQ, VOO), suggests a focus on high-quality, liquid assets.
- International Exposure: The portfolio includes substantial international value and emerging market ETFs, indicating a global investment approach.
Risk Factors
- Market Correlation: Due to the heavy concentration in large-cap US ETFs, the portfolio's performance is likely to be highly correlated with the broader US stock market (e.g., S&P 500, Nasdaq 100).
- Concentration in Top Holdings: While diversified across many positions, the top 5 holdings account for approximately 36% of the reported AUM, indicating a degree of concentration risk in these specific funds and stocks.
Key Takeaways
- Blended Growth and Value: The top holdings show a balanced approach, with significant investments in both large-cap value and mega-cap growth, suggesting a strategy designed to perform across different market cycles.
- ETF-Centric Model: The firm heavily utilizes ETFs for core allocations, a common strategy for achieving broad, low-cost diversification for clients.
- Significant AUM: With over $1.1 billion in reported assets, Falcon Wealth Planning is a substantial institutional player whose portfolio composition provides a valuable data point for observing asset allocation trends.
Contextual Analysis
Filing Context
This Form 13F-HR is a mandatory quarterly report for institutional investment managers with over $100 million in qualifying assets. It provides a snapshot of the firm's long positions in publicly traded securities at the end of the quarter. It does not disclose short positions, cash holdings, or non-US securities that are not traded on US exchanges.
Company Context
Falcon Wealth Planning is a registered investment advisor. This filing reflects the aggregated holdings across its client accounts as of the reporting date. The composition is indicative of the firm's overall investment philosophy and model portfolios.
IMPORTANT DISCLAIMER: This analysis is for informational purposes only and is not intended as investment advice. The information presented is based on publicly available SEC filings and should not be construed as a recommendation to buy, sell, or hold any securities. Past performance does not guarantee future results. All investments carry risk, including the potential loss of principal. Please consult with a qualified financial advisor before making any investment decisions.
Analysis generated on 2025-10-10 | Data source: SEC EDGAR
Get Real-Time Alerts
Join our community to receive instant notifications when high-significance filings are published
Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.