Maplebear (CART) President & CEO Chris Rogers Sells $1.32M in Stock via Rule 10b5-1 Plan

Executive Summary

On October 23, 2026, Chris Rogers, President and Chief Executive Officer of Maplebear Inc. ($CART), sold 24,060 shares of common stock at a weighted-average price of $55.0385 per share, resulting in gross proceeds of approximately $1.32 million. Following this transaction, Rogers retains direct ownership of 892,576 shares of company common stock.

Transaction Details

• Filer: Chris Rogers
• Role: President and CEO, Director
• Transaction Date: October 23, 2026
• Filing Date: October 26, 2026
• Security: Common Stock
• Shares Sold: 24,060 shares
• Execution Price: $55.0385 (ranging from $55.00 to $55.1950)
• Total Transaction Value: $1,324,226.31
• Post-Transaction Holdings: 892,576 direct shares

Strategic Context & Significance

• Trading Plan: The disposition was carried out pursuant to a Rule 10b5-1 trading plan adopted on November 20, 2025. Because the sale was executed under a pre-scheduled trading plan established nearly a year prior, it does not represent an opportunistic or discretionary market action by management.
• Holding Impact: The transaction represents approximately 2.6% of Rogers' directly held position prior to the sale (916,636 shares), leaving him with a substantial ongoing equity stake of nearly 900,000 shares.
• Significance Assessment: Medium. While sales by the Chief Executive Officer routinely warrant monitoring, the use of a pre-arranged 10b5-1 plan and the relatively modest percentage of equity liquidated suggest routine liquidity or portfolio diversification rather than a shift in fundamental outlook.