Unity Software COO Alexander Blum Sells $1.90M in Common Stock Under Rule 10b5-1 Plan
Unity Software Inc.
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Filing Summary
# Unity Software Inc. (NYSE: U) - Form 4 Insider Sale
**Reporting Owner:** Alexander Blum (SVP, Chief Operating Officer)
**Transaction Date:** August 28, 2026 | **Filing Date:** September 1, 2026
### Summary
- **Transaction Type:** Open Market Sale (10b5-1 Plan)
- **Shares Sold:** 43,556 shares
- **Average Price:** ~$43.51 per share
- **Total Gross Value:** $1,895,193.84
- **Remaining Holdings:** 661,855 shares (Direct)
### Breakdown:
- 31,609 shares @ $43.38 (weighted avg, range: $42.78 - $43.77)
- 11,947 shares @ $43.86 (weighted avg, range: $43.78 - $43.97)
Comprehensive Analysis
Executive Summary
On September 1, 2026, Unity Software Inc. ($U) filed a Form 4 reporting that Alexander Blum, Senior Vice President and Chief Operating Officer, sold 43,556 shares of common stock on August 28, 2026. The sales generated aggregate gross proceeds of approximately $1.90 million at a volume-weighted average price of ~$43.51 per share.
Transaction Breakdown
The transactions were executed across two tranches pursuant to a pre-established Rule 10b5-1 trading plan adopted on May 15, 2026:
- Tranche 1: 31,609 shares disposed of at a weighted average price of $43.38 (individual execution prices ranged from $42.78 to $43.77).
- Tranche 2: 11,947 shares disposed of at a weighted average price of $43.86 (individual execution prices ranged from $43.78 to $43.97).
Post-Transaction Position
Following these dispositions, Alexander Blum retains direct beneficial ownership of 661,855 shares of Unity Software Inc. common stock, continuing to hold a significant equity position in the company.
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