SoFi Technologies EVP Kelli Keough Sells $150K in Common Stock Under Rule 10b5-1 Plan

Executive Summary

On October 22, 2026, SoFi Technologies, Inc. ($SOFI) filed a Form 4 disclosing that Kelli Keough, Executive Vice President (GBUL, SIPS), sold 10,203 shares of Common Stock on October 20, 2026. The transaction generated approximately $150,215 at a weighted average price of $14.7226 per share.

Transaction Details

• Security: Common Stock
• Transaction Code: S (Open-market or private sale)
• Shares Sold: 10,203
• Execution Price: $14.7226 (weighted average, with trade prices ranging from $14.2300 to $14.9750)
• Gross Proceeds: $150,214.69
• Ownership Post-Transaction: 397,870 shares held directly

Context & Trading Plan

The sale was conducted under a pre-established Rule 10b5-1 trading plan adopted on July 30, 2025. This indicates the transaction was scheduled well in advance and not driven by recent material non-public information.

Significance Assessment

The trading significance is assessed as Low. The shares sold represent approximately 2.5% of Keough's pre-transaction direct holdings (408,073 shares), leaving a substantial direct stake of 397,870 shares remaining. Additionally, the execution under a long-standing 10b5-1 plan reflects routine portfolio diversification rather than discretionary selling.