SoFi Technologies EVP Kelli Keough Sells $173K in Stock Under Rule 10b5-1 Plan

Executive Summary

On September 21, 2026, Kelli Keough, Executive Vice President (GBUL, SIPS) of SoFi Technologies, Inc. ($SOFI), sold 10,203 shares of Common Stock at a weighted average price of $16.9862 per share, totaling approximately $173,300. Following the transaction, Keough directly retains 408,073 shares.

Key Transaction Details

• Security: Common Stock
• Transaction Code: S (Open-market sale)
• Shares Sold: 10,203
• Execution Price Range: $16.9020 to $17.0766 (Weighted average: $16.9862)
• Total Gross Proceeds: ~$173,300.20
• Ownership Post-Transaction: 408,073 shares directly held
• 10b5-1 Plan: Yes, executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on July 30, 2025.

Market and Sentiment Impact

This transaction is categorized as Low significance. It represents a modest reduction (~2.44%) of Keough's reported equity holdings in SoFi Technologies and was conducted under a Rule 10b5-1 trading plan established more than a year prior, indicating standard, scheduled liquidity rather than a discretionary reaction to company performance or outlook.