Maplebear Inc. CFO Emily Reuter Sells $2.75M in Common Stock Under 10b5-1 Plan

Executive Summary

On October 23, 2026, Emily Reuter, Chief Financial Officer of Maplebear Inc. (dba Instacart, NASDAQ: CART), sold 50,000 shares of common stock at a price of $55.00 per share, generating aggregate gross proceeds of $2,750,000.

Transaction Details

• Security: Common Stock
• Transaction Code: S (Open market or private sale)
• Shares Sold: 50,000
• Execution Price: $55.00
• Total Transaction Value: $2,750,000
• Remaining Direct Ownership: 599,337 shares

Context and Analysis

• Rule 10b5-1 Plan: The sale was executed under a pre-established Rule 10b5-1 trading plan adopted on May 8, 2026, indicating the timing and pricing conditions were predetermined rather than discretionary.
• Portfolio Impact: Prior to the transaction, Reuter held 649,337 shares; this sale represents approximately 7.7% of her holdings, leaving her with a substantial equity interest of 599,337 shares.
• Significance: Classified as Medium significance due to the material dollar size ($2.75M) and executive profile (CFO), though tempered by its automated nature under a 10b5-1 plan.