Dell Technologies CMO Jane Tunnell Sells $2.85M in Class C Common Stock

Executive Summary

On September 9, 2026, Dell Technologies Inc. ($DELL) filed a Form 4 reporting an open-market sale by Chief Marketing Officer Jane Tunnell. On September 4, 2026, Ms. Tunnell disposed of 5,436 shares of Class C Common Stock at an average price of $523.515 per share, realizing total proceeds of approximately $2,845,827.54.

Transaction Breakdown

• Security: Class C Common Stock
• Transaction Code: S (Open market or private sale)
• Shares Sold: 5,436
• Execution Price: $523.515
• Gross Value: $2,845,827.54
• Post-Transaction Beneficial Ownership: 41,539 shares held directly
• Position Impact: The transaction represents a ~11.57% decrease from her pre-transaction direct holdings of 46,975 shares.

Market & Strategic Context

• Role of Insider: As Chief Marketing Officer, Ms. Tunnell is a key executive officer subject to Section 16 reporting obligations.
• Significance Level: Medium. While the transaction value exceeds $2.8M, insider sales of this scale by C-suite executives are commonly executed for portfolio rebalancing or personal tax planning. The reporting owner continues to retain a substantial equity stake of over 41,500 shares.