Maplebear CLO Morgan Fong Exercises Options and Sells $938K in CART Under 10b5-1 Plan
Maplebear Inc.
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Filing Summary
### Insider Transaction Alert: Maplebear Inc. ($CART)
**Reporting Owner:** Morgan Fong (Chief Legal Officer)
**Transaction Date:** 2026-10-22 | **Filing Date:** 2026-10-26
- **Type:** Option Exercise & Sale (Rule 10b5-1)
- **Shares Sold:** 18,390 shares
- **Average Sale Price:** ~$51.00 (Weighted average range: $50.33 – $51.46)
- **Total Disposition Value:** $937,934.35
- **Exercise Cost:** 18,390 shares @ $7.32 ($134,614.80)
- **Shares Remaining Direct:** 529,911
*Plan Details: Transactions executed pursuant to a Rule 10b5-1 trading plan adopted on December 10, 2025.*
Comprehensive Analysis
Executive Summary
On October 26, 2026, Maplebear Inc. (d/b/a Instacart, ticker: CART) filed a Form 4 disclosing that Chief Legal Officer Morgan Fong exercised stock options and subsequently sold the underlying shares on October 22, 2026. The transactions were conducted under a pre-established Rule 10b5-1 trading plan adopted on December 10, 2025.
Transaction Details
- Option Exercise: Mr. Fong exercised stock options to purchase 18,390 shares of Common Stock at an exercise price of $7.32 per share, totaling an aggregate exercise cost of $134,614.80.
- Open Market Sales:
- 15,382 shares were sold at a weighted average price of $50.9265 (prices ranging from $50.33 to $51.32).
- 3,008 shares were sold at a weighted average price of $51.3906 (prices ranging from $51.35 to $51.46).
- Total shares sold: 18,390 shares for total gross proceeds of approximately $937,934.35 (net gain before taxes of approximately $803,319.55).
- Beneficial Ownership Post-Transaction: Mr. Fong continues to directly hold 529,911 shares of Common Stock, leaving his base equity position unchanged by this exercise-and-sell operation. He also retains 36,780 vested stock options.
Market & Governance Impact
The trading significance is assessed as Low. The disposition constitutes an exercise-and-sell transaction executed entirely under an affirmative defense Rule 10b5-1 trading plan entered into nearly a year prior. It does not reduce the insider's baseline common stock holdings.
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