Snowflake EVP Sells $3.06M in Common Stock Under Rule 10b5-1 Plan

Insider Transaction Overview

On November 2, 2026, Christian Kleinerman, Executive Vice President of Product Management at Snowflake Inc. ($SNOW), executed an open-market sale of 10,000 shares of Common Stock at an average price of $306.01 per share, realizing a total transaction value of approximately $3,060,100.

Key Transaction Highlights

• Transaction Code: S (Open market or private sale)
• Shares Sold: 10,000
• Execution Price: $306.01
• Total Consideration: $3,060,100.00
• Post-Transaction Holdings:
  • Direct: 303,738 shares (includes RSUs subject to future vesting)
  • Indirect: 314,891 shares held across family LLCs and Grantor Retained Annuity Trusts (GRATs)
  • Total Retained Ownership: 618,629 shares

Trading Plan and Governance

The transaction was executed pursuant to a pre-arranged Rule 10b5-1 trading plan established on December 26, 2025. Rule 10b5-1 trading plans allow corporate insiders to schedule trades in advance, reducing the potential signaling impact or inference of trading based on material non-public information.

Significance Assessment

• Significance Level: Medium
• Rationale: Although the sale amount exceeds $3 million, it represents approximately 1.6% of Kleinerman's total equity holdings (combined direct and indirect). Because the transaction was conducted under an established 10b5-1 plan and Kleinerman maintains substantial remaining exposure (>600k shares), the disposition reflects standard portfolio diversification rather than an unprompted bearish sentiment indicator.