Apple Officer Deirdre O'Brien Files Form 144 for $15.46M Pre-Planned Stock Sale
Apple Inc.
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Filing Summary
Apple Inc. ($AAPL) - Form 144 Filing Insider: Deirdre O'Brien (Officer) Proposed Sale: 46,389 Common Shares Estimated Value: $15,459,598.14 (~$333.26/share) Broker: UBS Financial Services Inc. Trading Plan: Rule 10b5-1 adopted on 11/24/2025 Origin: Vesting of Stock Award on 10/01/2026
Comprehensive Analysis
Executive Summary
Apple Inc. officer Deirdre O'Brien submitted a Form 144 notice disclosing the intended sale of 46,389 shares of Apple common stock with an aggregate market value of approximately $15.46 million. The proposed transaction is scheduled for execution on or about October 2, 2026, through UBS Financial Services Inc.
Transaction & Acquisition Context
- Acquisition Origin: The shares were acquired directly from the issuer on October 1, 2026, via the vesting of an equity stock award.
- Pre-Arranged Trading Plan: The proposed sale is executed pursuant to a Rule 10b5-1 trading plan established on November 24, 2025. This indicates the sale timing and volume were predetermined nearly a year in advance, standard for executive compensation monetization and tax planning.
- Market Impact: The 46,389 shares represent a negligible fraction of Apple's outstanding share count (1,459,418,000 shares reported in the filing), posing minimal direct dilution or market liquidity impact.
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