Booking Holdings Chairman Robert J. Mylod Jr. Files Form 144 to Sell Shares
Booking Holdings Inc.
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Filing Summary
📋 Form 144 Notice of Proposed Sale Company: Booking Holdings Inc. (BKNG) Insider: Robert J. Mylod Jr. (Chairman) Shares Proposed for Sale: 1,000 Estimated Market Value: $198,400.00 (~$198.40/share) Approx. Sale Date: 09/01/2026 Broker: UBS Financial Services, Inc. Trading Plan: Rule 10b5-1 adopted on 08/07/2025 Notes: Indirect sale via Annox Capital LLC.
Comprehensive Analysis
Booking Holdings Inc. (BKNG) Form 144 Analysis
Overview
Chairman Robert J. Mylod Jr. filed a Form 144 notice of proposed sale covering 1,000 shares of Booking Holdings Inc. common stock with an aggregate market value of approximately $198,400.00.
Key Filing Details
- Filer: Robert J. Mylod Jr. (Chairman)
- Entity Selling: Annox Capital LLC
- Broker: UBS Financial Services, Inc.
- Approximate Date of Sale: September 1, 2026
- Securities Acquired: 1,000 shares acquired via a director grant on September 1, 2022 from the Issuer
- 10b5-1 Plan Adoption: August 7, 2025
Recent Activity (Past 3 Months)
Annox Capital LLC previously sold:
- 5,000 shares on July 29, 2026 for gross proceeds of $1,000,000.00
- 1,000 shares on August 5, 2026 for gross proceeds of $206,700.00
Significance
This transaction represents a modest, pre-scheduled sale pursuant to a Rule 10b5-1 plan established in August 2025, posing low market significance.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.