SoFi Technologies Officer Files Form 144 Notice to Sell $524K in Common Stock Under Rule 10b5-1 Plan

Executive Summary

On September 21, 2026, Kelli Keough, an Officer at SoFi Technologies, Inc. ($SOFI), filed a Form 144 notice of proposed sale covering 30,918 shares of Common Stock through broker J.P. Morgan Securities LLC. The estimated market value of the proposed disposition is $524,369.28, implying an approximate price of $16.96 per share.

Transaction Details

• Security: Common Stock
• Proposed Sale Volume: 30,918 shares
• Aggregate Market Value: $524,369.28
• Acquisition Origin: The shares were acquired via an RSU vesting on September 14, 2026, as executive compensation from the issuer.
• Pre-Arranged Trading Plan: The proposed sale is executed pursuant to a Rule 10b5-1 trading plan adopted on July 30, 2025.

Prior 3-Month Trading Activity

Over the preceding three months, the reporting person has executed consistent monthly sales under the pre-scheduled plan:

• August 20, 2026: 11,286 shares for $203,184.47
• July 20, 2026: 10,954 shares for $188,289.97
• June 22, 2026: 10,954 shares for $190,058.05

Market Impact & Significance

The trading significance of this filing is evaluated as Low. The transaction represents approximately 0.0024% of SoFi Technologies' 1,291,570,324 outstanding common shares. Given that the sale is governed by a long-standing Rule 10b5-1 plan established over a year prior (July 2025) and aligns with post-vesting equity monetization, it reflects routine compensation-related liquidity rather than a discretionary perspective on the company's operational trajectory.