Wayfair Officer Fiona Tan Files Form 144 to Sell $859K in Class A Shares

Executive Summary

On November 5, 2026, Fiona Tan, an Officer at Wayfair Inc. (NYSE: W), filed SEC Form 144 signaling an intent to sell 7,000 shares of Class A common stock through Fidelity Brokerage Services LLC. The estimated market value of the transaction is $859,110.00, implying an average price per share of approximately $122.73.

Transaction Details

• Security: Class A Common Stock
• Shares Proposed for Sale: 7,000
• Gross Proceeds: $859,110.00
• Acquisition Origin: Restricted stock vesting on January 1, 2026, granted as equity compensation.
• Ownership Structure: Indirectly held via the Fiona Tan Living Trust, of which Fiona Tan serves as trustee and account stakeholder.
• Trading Plan: Executed pursuant to a Rule 10b5-1 pre-scheduled trading plan adopted on June 1, 2026.

Recent Trading Activity

Within the past three months, the Fiona Tan Living Trust has executed three prior sales:

• November 4, 2026: 8,000 shares for $1,000,000.00
• October 20, 2026: 8,000 shares for $920,000.00
• October 1, 2026: 7,000 shares for $715,260.00

Total shares liquidated over the 3-month window (including this proposed sale) amount to 30,000 shares (~$3.49 million gross value).

Significance & Market Context

This filing carries Low market significance. The sale represents approximately 0.006% of Wayfair's 115,862,125 shares outstanding. Because the disposition is orchestrated under a pre-established Rule 10b5-1 plan adopted months earlier, it reflects scheduled liquidity diversification rather than a discretionary market signal based on non-public developments.