Wayfair Co-Founder Steven Conine Files Form 144 to Sell $1.25M in Stock

Executive Summary

On November 4, 2026, Steven Conine, Co-Founder, Director, and Officer of Wayfair Inc. ($W), filed a Form 144 notice of proposed sale covering 10,000 shares of Class A Common Stock with an estimated aggregate market value of $1,250,000.00.

Transaction Details

• Filer: Steven Conine
• Role: Officer and Director (Co-Founder)
• Shares to be Sold: 10,000 Class A shares
• Aggregate Value: $1,250,000.00 (implied price ~$125.00/share)
• Broker: Fidelity Brokerage Services LLC
• Exchange: NYSE
• 10b5-1 Plan Adoption Date: August 11, 2025
• Account Context: The filing remarks state that the planned sale, as well as prior foundation sales, originated from the Conine Family Foundation account, of which Mr. Conine is an account stakeholder.

Context and Recent Activity

Over the preceding three months, Steven Conine and the Conine Family Foundation executed multiple dispositions under Rule 10b5-1 trading plans totaling over 358,000 shares for aggregate gross proceeds exceeding $37 million. This scheduled sale of 10,000 shares constitutes a continuation of planned diversification and charitable foundation liquidity pursuant to a pre-established Rule 10b5-1 plan adopted more than a year prior.