Wayfair Officer Fiona Tan Files Form 144 to Sell $1.0M in Class A Shares

Executive Summary

On November 4, 2026, Fiona Tan, an Officer of Wayfair Inc. ($W), filed a Form 144 notice disclosing the proposed sale of 8,000 Class A shares with an estimated aggregate market value of $1,000,000 (approximately $125.00 per share). The filing indicates the transaction is being executed under a Rule 10b5-1 trading plan established on June 1, 2026.

Transaction Details

• Security: Class A Common Stock
• Proposed Sale Quantity: 8,000 shares
• Aggregate Value: $1,000,000.00
• Approximate Sale Date: November 4, 2026
• Entity Holding Shares: Fiona Tan Liv Trust
• Acquisition Source: Restricted stock units vested between February 1, 2023, and April 2, 2024, as equity compensation from the issuer.
• Recent Prior Activity (Past 3 Months):
  • October 1, 2026: Sold 7,000 shares for gross proceeds of $715,260.00
  • October 20, 2026: Sold 8,000 shares for gross proceeds of $920,000.00

Market Impact & Significance

The proposed sale represents less than 0.01% of Wayfair's 115,990,166 outstanding Class A shares. Given that this trade follows a pre-established Rule 10b5-1 plan adopted several months prior, the filing represents routine insider liquidity and does not signal unexpected negative insider sentiment.