Wayfair Inc. Officer Jon Blotner Files Form 144 to Sell $60,000 in Stock

Executive Summary

On October 29, 2026, Jon Blotner, an Officer at Wayfair Inc., submitted a Form 144 filing proposing the sale of 500 shares of Class A common stock through Fidelity Brokerage Services LLC. The proposed sale holds an aggregate market value of $60,000.00, implying an average share price of $120.00.

Transaction & Acquisition Context

• Security: Class A Common Stock
• Shares to Sell: 500 shares
• Estimated Value: $60,000.00
• Source of Shares: The shares to be sold were acquired on October 1, 2025, through restricted stock vesting as part of executive equity compensation.
• Trading Plan: The proposed transaction is scheduled pursuant to a Rule 10b5-1 trading plan adopted on June 8, 2026.

Prior Sales Within the Past 3 Months

Over the preceding three months, the filer conducted multiple dispositions:

• September 8, 2026: 6,968 shares sold for gross proceeds of $698,332.96
• October 2, 2026: 6,056 shares sold for gross proceeds of $630,611.28
• October 15, 2026: 546 shares sold for gross proceeds of $60,060.00

Market Impact & Significance

The proposed sale of 500 shares constitutes an insignificant fraction of Wayfair's 115,990,166 outstanding shares. Given the pre-scheduled Rule 10b5-1 plan and nominal dollar amount relative to company market capitalization, this transaction carries low market significance and represents routine diversification/liquidity following vesting events.