Equifax CEO Mark Begor Files Form 144 to Sell $6.91M in Common Stock

Executive Summary

On October 23, 2026, Equifax Inc. (NYSE: EFX) Director and CEO Mark W. Begor filed a Form 144 signaling the intent to sell 37,792 shares of common stock with an aggregate market value of approximately $6.91 million. The transaction is being brokered by Fidelity Brokerage Services LLC on the NYSE.

Transaction Details

• Shares Proposed for Sale: 37,792 common shares
• Aggregate Market Value: $6,908,341.33 (~$182.80 per share)
• Acquisition Source: Stock Option Exercise from Issuer, paid via cash on October 23, 2026.
• Trading Plan: Executed pursuant to a Rule 10b5-1 trading plan established on October 28, 2025.
• Recent Prior Activity: Mr. Begor previously sold 37,791 shares on July 24, 2026, generating gross proceeds of $6,506,253.50.

Market & Governance Impact

While large sales by executive leadership often attract scrutiny, this transaction is being carried out under a pre-established Rule 10b5-1 trading plan adopted nearly a year prior. It represents routine option exercise monetization, mitigating concerns over opportunistic selling based on non-public material information.