Progressive Corp Officer Files Form 144 to Sell $273K in Common Stock

Executive Summary

On October 22, 2026, Steven Broz, an Officer of The Progressive Corporation (NYSE: PGR), filed a Form 144 notice indicating an intent to sell 1,225 shares of common stock with an estimated aggregate market value of $273,567.00.

Transaction Details

• Filer: Steven Broz
• Relationship: Officer
• Securities Offered: 1,225 shares of Common Stock
• Aggregate Market Value: $273,567.00 (~$223.32 per share)
• Approximate Sale Date: October 22, 2026
• Broker: Fidelity Brokerage Services LLC
• Acquisition Source: Acquired via Restricted Stock Vesting on July 24, 2026, as compensation from the issuer.
• Pre-Arranged Trading Plan: The transaction is executed pursuant to a Rule 10b5-1 trading plan adopted on February 19, 2026.

Recent Selling Activity

Mr. Broz has executed regular monthly dispositions over the past three months pursuant to his trading schedule:

• 09/24/2026: 1,225 shares for gross proceeds of $250,255.25
• 08/20/2026: 1,225 shares for gross proceeds of $268,765.00
• 07/23/2026: 1,156 shares for gross proceeds of $237,176.52

Market Impact & Significance

The market significance of this filing is Low. The proposed sale represents an immaterial fraction of Progressive's 581.37 million shares outstanding and follows a predetermined Rule 10b5-1 trading plan established in February 2026, reflecting programmatic diversification rather than a discretionary sentiment shift.