Wayfair Officer Fiona Tan Files Form 144 Notice to Sell $920K in Class A Shares

Executive Summary

On October 20, 2026, Fiona Tan, an Officer at Wayfair Inc. ($W$), filed a Form 144 notice of proposed sale covering 8,000 shares of Class A common stock with an aggregate market value of approximately $920,000.00 (~$115.00 per share).

Transaction Details

• Seller: Fiona Tan Liv Trust (Fiona Tan is an Account Stakeholder and Trustee).
• Securities Proposed to be Sold: 8,000 Class A shares.
• Broker: Fidelity Brokerage Services LLC.
• Origin of Shares: Acquired via Restricted Stock Unit (RSU) vestings on July 1, 2023 (6,181 shares) and April 1, 2024 (1,819 shares) as equity compensation.
• Trading Plan: The proposed transaction is executed pursuant to a Rule 10b5-1 trading plan adopted on June 1, 2026.
• Past 3 Months Activity: The Fiona Tan Liv Trust previously sold 7,000 shares on October 1, 2026, for gross proceeds of $715,260.00.

Market Impact & Significance

• Impact: Low.
• The proposed sale of 8,000 shares represents less than 0.01% of Wayfair's 115,990,166 outstanding Class A shares.
• Because the filing follows a pre-established Rule 10b5-1 trading arrangement established months prior, it reflects scheduled liquidity/portfolio management rather than opportunistic insider sentiment.