Wayfair Inc. Officer Jon Blotner Files Form 144 Notice to Sell $60K in Class A Shares

Executive Summary

On October 15, 2026, Wayfair Inc. officer Jonathan Blotner filed a Form 144 notice of proposed sale covering 546 shares of Class A common stock through Fidelity Brokerage Services LLC, with an aggregate market value of approximately $60,060.00 ($110.00 per share).

Key Transaction Details

• Insider: Jonathan Blotner, Officer
• Security: Class A Common Stock
• Proposed Sale Volume: 546 shares
• Aggregate Market Value: $60,060.00
• Approximate Sale Date: October 15, 2026
• Origin of Shares: Acquired on October 1, 2025, via restricted stock vesting as part of executive equity compensation.
• Trading Plan: Executed under a pre-established Rule 10b5-1 trading plan adopted on June 8, 2026.

Prior 3-Month Activity

Within the preceding three months, the filer reported two previous dispositions under Rule 144:

• September 8, 2026: 6,968 shares sold for gross proceeds of $698,332.96 (~$100.22/share).
• October 2, 2026: 6,056 shares sold for gross proceeds of $630,611.28 (~$104.13/share).

Market Impact & Significance

The proposed transaction represents a minimal fraction of Wayfair's 115,990,166 outstanding shares and is categorized as Low market significance. The sale is conducted in accordance with a pre-arranged Rule 10b5-1 trading plan established four months prior, indicating a routine, scheduled liquidation rather than opportunistic trading.