Wayfair Co-Founder Steven Conine Files Form 144 Notice to Sell $625K in Stock

Insider Filing Analysis: Wayfair Inc. (Form 144)

Overview:
On October 13, 2026, Steven Conine, Co-Founder, Officer, and Director of Wayfair Inc., filed a Form 144 notice disclosing the proposed sale of 6,000 shares of Class A Common Stock through Fidelity Brokerage Services LLC. The aggregate market value of the proposed disposition is $625,320, corresponding to an estimated price of approximately $104.22 per share.

Key Details:

• Seller Account: The filing notes that the planned sale and several past sales occurred in the account of the Conine Family Foundation, of which Steven K. Conine is an account stakeholder.
• Trading Plan: The transaction is executed pursuant to a Rule 10b5-1 trading plan adopted on August 11, 2025.
• Origin of Shares: Founder shares acquired on January 1, 2002 directly from the issuer as compensation.
• Past 3 Months Activity: The filer and the Conine Family Foundation have engaged in regular dispositions over the prior three months, including sales of 69,000 shares on both August 12, 2026 ($7.13M) and September 14, 2026 ($7.13M), alongside smaller Foundation sales ranging from 1,000 to 6,000 shares.

Market Impact & Significance:
Given that the 6,000 proposed shares represent a tiny fraction (less than 0.01%) of the 115,990,166 shares outstanding, and that the sale is governed by a pre-established Rule 10b5-1 plan on behalf of a charitable foundation, this event carries Low market significance.