Toast, Inc. Officer Files Form 144 to Sell $230K in Class A Stock Under 10b5-1 Plan
Toast, Inc.
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Filing Summary
📋 Form 144 Notice of Proposed Sale Issuer: Toast, Inc. ($TOST) Filer: Jonathan S. Vassil (Officer) Shares to Sell: 7,623 Class A Common Stock Approximate Market Value: $230,166.75 (~$30.19/share) Plan Adoption Date: March 13, 2026 (Rule 10b5-1) Acquisition Nature: Stock Option Exercise on October 5, 2026
Comprehensive Analysis
Overview
On October 5, 2026, Jonathan S. Vassil, an Officer at Toast, Inc. (NYSE: TOST), submitted a Form 144 notice disclosing an intention to sell 7,623 shares of Class A Common Stock through Fidelity Brokerage Services LLC. The aggregate market value of the proposed transaction is $230,166.75, representing an implied share price of approximately $30.19.
Transaction Details
- Acquisition Origin: The shares are to be acquired on October 5, 2026, directly from the issuer via a stock option exercise paid in cash.
- Trading Plan: The proposed sale is executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on March 13, 2026.
- Relative Scale: The 7,623 shares represent a negligible fraction of Toast, Inc.'s 514,000,000 shares outstanding.
Recent Trading Activity
In the preceding three months, the insider executed multiple sales under the same program:
- July 2026: 14,320 shares sold across three transactions totaling ~$431.5K.
- August 2026: 118,188 shares sold across five transactions totaling ~$4.23M (including an 85,280 share tranche on August 21 for ~$3.10M).
- September/October 2026: 27,745 shares sold across two transactions totaling ~$883.8K.
Market Impact & Significance
This filing represents a continuation of a systematic Rule 10b5-1 exercise-and-sell schedule. Because the execution is routine, options-driven, and governed by a trading plan adopted over six months prior, the transaction carries Low direct market signaling significance.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.
