Progressive Corp Officer Files Form 144 to Sell $250K in Stock Under Rule 10b5-1 Plan

Executive Summary

On September 24, 2026, Steven Broz, an Officer of The Progressive Corporation (NYSE: PGR), submitted a Form 144 notice disclosing the intent to sell 1,225 shares of Common Stock. The aggregate market value of the proposed transaction is approximately $250,255.25, representing an average price of $204.29 per share.

Transaction Details

• Security: Common Stock
• Shares to be Sold: 1,225
• Aggregate Value: $250,255.25
• Acquisition Origin: The shares were acquired on July 24, 2026, through restricted stock vesting as part of executive compensation.
• Trading Plan: The planned sale is executed pursuant to a Rule 10b5-1 trading plan adopted on February 19, 2026.

Prior Sales Context

Within the past three months, Mr. Broz completed two other scheduled sales:

• July 23, 2026: 1,156 shares for $237,176.52 gross proceeds.
• August 20, 2026: 1,225 shares for $268,765.00 gross proceeds.

Market and Trading Assessment

The proposed transaction carries Low market significance. It represents routine insider liquidity under a pre-scheduled Rule 10b5-1 plan and comprises an immaterial fraction of the company's 581,371,770 outstanding shares.