Starbucks Officer Files to Sell $159K in Stock via 10b5-1 Plan
STARBUCKS CORP
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Filing Summary
Starbucks Officer Files to Sell $159K in Stock via 10b5-1 Plan
Company: STARBUCKS CORP (SBUX) Form: 144 | Filed: 2026-03-05 Significance: Low
Insider: BREWER BRADY Title: Officer | Relationship: Officer
Transaction: • Type: Proposed Sale • Shares: 1,641 • Price: ~$97.12 (Est.) • Value: $159,373.92 • Plan Date: 12/03/2025 (10b5-1)
Key Insight: Routine sale of shares acquired via Restricted Stock Vesting under a pre-arranged trading plan. Value is negligible relative to market cap.
Market Context: Transaction represents <0.001% of the $111.67B market cap.
Comprehensive Analysis
SEC Filing Analysis: STARBUCKS CORP (SBUX)
Executive Summary
- Trading Significance: Low
- Key Takeaway: Routine sale of vested restricted stock under a pre-arranged 10b5-1 trading plan.
- Market Impact: Negligible.
Company Information
| Field | Value |
|---|---|
| Company | STARBUCKS CORP |
| Ticker Symbol | SBUX |
| CIK | 0000829224 |
| Industry | RETAIL-EATING & DRINKING PLACES |
Insider Information
| Field | Value |
|---|---|
| Name | BREWER BRADY |
| CIK | 0002018223 |
| Title/Position | Officer |
| Relationship | Officer |
Transaction Details
| Field | Value |
|---|---|
| Form Type | 144 |
| Filing Date | 2026-03-05 |
| Transaction Type | Proposed Sale |
| Security Type | Common |
| Shares Involved | 1,641 |
| Est. Price Per Share | ~$97.12 |
| Total Value | $159,373.92 |
| Acquisition Source | Restricted Stock Vesting |
Financial Impact Assessment
Transaction Materiality
| Metric | Value |
|---|---|
| Transaction Value | $159,373.92 |
| % of Market Cap | ~0.0001% |
| Shares Transacted | 1,641 |
| % of Shares Outstanding | ~0.0001% |
| Materiality Assessment | Low |
Impact Evaluation
- Market Cap Context: With a market cap of $111.67 billion, a $159k transaction is statistically irrelevant.
- Transaction Significance: The transaction represents a microscopic fraction of daily volume and total equity.
Market Impact Analysis
Stock Impact Prediction
- Direction: Neutral
- Reasoning: The sale is small, automated (10b5-1 plan adopted 12/03/2025), and related to compensation vesting. It signals no change in company outlook.
Volume & Sentiment
- Expected Volume Impact: None.
- Sentiment Indicator: Neutral.
Additional Context
- 10b5-1 Plan: The sale is being executed under a trading plan adopted on 12/03/2025, providing an affirmative defense against insider trading allegations and indicating the sale was not timed based on current material non-public information.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.