Roku VP & CAO Matthew C. Banks Sells Shares Under Rule 10b5-1 Plan

Insider Filing Analysis: ROKU, INC ($ROKU)

Executive Summary

On September 3, 2026, Roku, Inc. filed a Form 4 disclosing equity activity by Matthew C. Banks, Vice President and Chief Accounting Officer (CAO). The report covers RSU vestings, tax withholdings, and an open-market sale executed pursuant to a pre-arranged Rule 10b5-1 trading plan.

Key Transaction Details

• RSU Vesting & Settlement (2026-09-01): 4,066 restricted stock units vested and settled into Class A Common Stock (Code M) at $0.00.
• Tax Withholding (2026-09-01): 2,017 shares were withheld by the issuer to satisfy statutory tax obligations (Code F) at $155.53 per share ($313,704.01 value).
• Open Market Sale (2026-09-02): 546 shares were sold (Code S) under a Rule 10b5-1 plan at an average price of $155.64 per share, totaling $84,979.44.
• Post-Transaction Holdings: Matthew C. Banks directly holds 8,122 shares of Class A Common Stock.

Trading Significance

This filing represents a routine equity compensation vesting event accompanied by standard tax withholding and a small pre-scheduled 10b5-1 sale. The trading significance is rated as Low due to the modest dollar size and programmatic nature of the transactions.