Roku Media President Charles Collier Exercises and Sells $3.1M in Shares Under 10b5-1 Plan

Executive Summary

On October 7, 2026, ROKU, INC (NASDAQ: ROKU) filed a Form 4 detailing transactions by Charles Collier, President of Roku Media. On October 5, 2026, Mr. Collier exercised employee stock options for 20,538 shares of Class A Common Stock at an exercise price of $49.59 per share and concurrently disposed of all 20,538 shares in open-market transactions pursuant to a pre-established Rule 10b5-1 trading plan. The total gross disposition proceeds amounted to approximately $3.11 million at a weighted average price of ~$151.63 per share.

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Transaction Details

1. Option Exercises (Code M)

• Shares Acquired: 20,538 Class A Common shares across two tranches of 10,269 shares.
• Exercise Price: $49.59 per share.
• Total Exercise Cost: $1,018,479.42.
• Derivative Security: Employee Stock Option (right to buy), expiring November 3, 2032.
• Remaining Exercisable Options: 20,538 options remain held directly following the exercise.

2. Open-Market Sales (Code S)

All shares acquired via option exercise were sold on October 5, 2026, executed under a Rule 10b5-1 trading plan across four transaction blocks:

• 9,689 shares sold at a weighted average price of $151.60 (range: $151.02 – $152.01)
• 580 shares sold at a weighted average price of $152.06 (range: $152.02 – $152.18)
• 9,845 shares sold at a weighted average price of $151.61 (range: $151.04 – $152.02)
• 424 shares sold at a weighted average price of $152.07 (range: $152.04 – $152.08)
• Total Gross Proceeds: $3,114,125.33
• Net Cash Generated (Gross Proceeds less Exercise Cost): ~$2,095,645.91

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Holdings and Context

• Post-Transaction Direct Ownership: 22,700 shares of Class A Common Stock.
• Remaining Options: 20,538 employee stock options remaining from this grant.
• Market Signal: The transactions carry Low trading significance. This was a cashless/same-day exercise and sale structured under a Rule 10b5-1 trading arrangement, which is standard executive compensation monetization rather than a discretionary market-timing move.