Roku Media President Charles Collier Exercises & Sells $3.22M Under 10b5-1 Plan

Insider Transaction Summary

Charles Collier, President of Roku Media at ROKU, INC ($ROKU), reported the exercise of options and subsequent sale of 20,538 shares of Class A Common Stock on September 4, 2026.

Transaction Details:

• Option Exercises: Exercised 20,538 stock options in two equal tranches of 10,269 shares at an exercise price of $49.59 per share.
• Open Market Sales: Sold a total of 20,538 shares in multiple tranches:
  • 17,686 shares at a weighted average price of $156.87 per share
  • 2,852 shares at a weighted average price of $157.73 per share
• Total Gross Sale Proceeds: ~$3,224,248.78
• Net Direct Shareholding Remaining: 22,700 shares
• Derivative Holdings Remaining: 41,076 options

Key Observations:

• Rule 10b5-1 Plan: All sales were executed pursuant to a pre-established Rule 10b5-1 trading plan adopted by Mr. Collier.
• Significance: Low — This transaction represents routine option execution and liquidation under a pre-scheduled trading plan rather than an unprogrammed discretionary market action.