Roku Media President Charles Collier Exercises RSUs and Sells Shares Under Rule 10b5-1 Plan
ROKU, INC
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Filing Summary
š Form 4 Filing Alert: ROKU, INC ($ROKU) Insider: Collier Charles (President, Roku Media) Filing Date: 2026-09-03 | Transaction Dates: 2026-09-01 to 2026-09-02
Key Activities:
ā¢ RSU Vesting: Acquired 29,340 shares via RSU conversion (Code M).
ā¢ Tax Withholding: Withheld 14,773 shares at $155.53 ($2,297,644.69) for tax obligations (Code F).
ā¢ Open Market Sales: Sold 7,067 shares across multiple tranches at a weighted average price of $156.86 ($1.11M total) pursuant to a Rule 10b5-1 trading plan (Code S).
Post-Transaction Holdings: ā¢ Direct: 22,700 shares ā¢ Indirect (Trust): 600 shares
Comprehensive Analysis
Executive Summary
On September 3, 2026, Charles Collier, President of Roku Media at ROKU, INC ($ROKU), reported several transactions involving Class A Common Stock:
- Derivative Exercise (Code M): On September 1, 2026, 29,340 Restricted Stock Units (RSUs) vested and converted into Class A Common Stock at $0 per share.
- Tax Withholding (Code F): On September 1, 2026, 14,773 shares were withheld by the issuer at $155.53 per share to cover statutory tax liabilities associated with the vesting.
- Open Market Sales (Code S): On September 2, 2026, Mr. Collier sold an aggregate of 7,067 shares in multiple tranches at weighted average prices between $155.80 and $157.92, realizing total gross proceeds of approximately $1.11M.
Transaction Structure & Plan Information
- 10b5-1 Plan Adoption: All open-market sales executed on September 2, 2026, were conducted pursuant to a pre-established Rule 10b5-1 trading plan.
- Direct Ownership: Following these transactions, Mr. Collier directly holds 22,700 shares of Class A Common Stock.
- Indirect Ownership: An additional 600 shares are held indirectly through the Charles D. Collier Revocable Trust.
- Derivative Holdings: 29,340 unvested RSUs remain from this grant, vesting quarterly.
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