Hyatt Hotels CEO Mark Hoplamazian Files Form 144 for $11.78M Proposed Sale

Overview

On November 4, 2026, a Form 144 notice was filed for Hyatt Hotels Corporation ($H) covering a proposed sale of 62,124 shares of Common Stock by the Mark Hoplamazian Revocable Trust, affiliated with President, CEO, and Director Mark Samuel Hoplamazian. The proposed transaction carries an estimated aggregate market value of $11,782,288.74 (~$189.66 per share).

Transaction Details

• Issuer: Hyatt Hotels Corporation ($H)
• Filer: Mark Samuel Hoplamazian (via Mark Hoplamazian Revocable Trust)
• Role: Officer & Director
• Securities to be Sold: 62,124 common shares
• Aggregate Market Value: $11,782,288.74
• Shares Outstanding: 40,754,281 shares
• Approximate Sale Date: November 4, 2026
• Broker: Morgan Stanley Smith Barney LLC Executive Financial Services

Origin of Shares

The securities scheduled for sale were acquired directly from the issuer as equity compensation for services rendered:

• 2,856 shares via Performance Stock Units vested on March 4, 2021
• 23,665 shares via Restricted Stock vesting on March 16, 2018
• 20,698 shares via Performance Stock Units vested on March 13, 2019
• 14,905 shares via Restricted Stock vesting on March 15, 2019

Recent Trading Activity

The filing reports that the trust sold 22,876 shares on November 3, 2026, generating gross proceeds of $4,251,184.34 (~$185.84/share).

Significance

This filing represents a high-value proposed liquidation totaling over $11.78M by Hyatt's chief executive, bringing cumulative 2-day activity to over $16M in gross proceeds. While equity compensation liquidations are routine for top executives, the substantial dollar value warrants attention from market participants.