Hasbro Officer Gina Goetter Files Form 144 to Sell $2.56M in Common Stock

Executive Summary

On November 2, 2026, Gina M. Goetter, an Officer of Hasbro, Inc. ($HAS), filed a Form 144 notice disclosing the intent to sell up to 21,459 shares of Common Stock. The aggregate market value of the proposed transaction is approximately $2.56 million, representing an estimated price of $119.09 per share.

Transaction Details

• Security: Common Stock
• Shares to be Sold: 21,459 shares
• Aggregate Market Value: $2,555,552.31
• Shares Outstanding: 139,862,589 shares (~0.015% of outstanding float)
• Acquisition Origin: Acquired on May 17, 2025, through restricted stock unit (RSU) vesting.
• Trading Plan: The planned sale is governed by a pre-established Rule 10b5-1 trading plan adopted on August 3, 2026.
• Broker: Morgan Stanley Smith Barney LLC Executive Financial Services.

Market Impact & Significance

• Significance Level: Medium. While the absolute dollar value exceeds $2.5 million, the proposed sale accounts for a negligible fraction (~0.015%) of Hasbro's outstanding common equity.
• Pre-Scheduled Structure: The adoption of a Rule 10b5-1 plan three months prior (August 3, 2026) suggests routine liquidity planning and RSU realization rather than an opportunistic discretionary reaction to near-term material non-public information.