PepsiCo CEO Ramon Laguarta Files Form 144 to Sell $4.05M in Common Stock
PEPSICO INC
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Filing Summary
Form 144 Notice of Proposed Sale Issuer: PEPSICO INC ($PEP) Insider: Ramon Laguarta (Officer) Shares to Sell: 30,000 common shares Estimated Value: $4,053,891.00 (~$135.13/share) Broker: Morgan Stanley Smith Barney LLC Date of Notice: October 21, 2026
Comprehensive Analysis
Executive Summary
On October 21, 2026, PepsiCo Chairman & CEO Ramon Laguarta filed a Form 144 notice disclosing an intention to sell up to 30,000 shares of PepsiCo common stock, with an estimated market value of $4,053,891.00 (~$135.13 per share).
Key Filing Details
- Insider: Ramon Laguarta, Officer (Chief Executive Officer)
- Shares Proposed for Sale: 30,000
- Aggregate Market Value: $4,053,891.00
- Approximate Date of Sale: October 21, 2026
- Shares Outstanding: 1,362,741,092
- Broker: Morgan Stanley Smith Barney LLC Executive Financial Services
- Origin of Securities: Acquired on March 1, 2023, as Performance Stock Units directly from the issuer as compensation for services rendered.
- Past 3 Months Activity: No prior sales reported in the last three months.
Market & Governance Context
While Ramon Laguarta is the principal executive officer of PepsiCo, the proposed sale represents a negligible fraction of the company's 1.36 billion outstanding shares. The shares originate from a vested performance stock unit grant from 2023, consistent with typical executive compensation monetization and portfolio diversification.
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