Roku Officer Dan Jedda Files Form 144 for $1.07M Pre-Planned Share Sale

Executive Summary

On October 15, 2026, Daniel Jedda, an Officer of ROKU, INC. ($ROKU), filed a Form 144 notice disclosing the intended sale of 7,000 shares of common stock through Morgan Stanley Smith Barney LLC. The estimated market value of the proposed transaction is $1,069,880.00, corresponding to an average price of approximately $152.84 per share.

Transaction Details

• Security: Common Stock
• Shares Offered: 7,000
• Aggregate Market Value: $1,069,880.00
• Source of Shares: Restricted Stock acquired from the issuer on September 1, 2026.
• Trading Plan: The planned sale is governed by a Rule 10b5-1 trading plan adopted on September 3, 2025.

Historical Pattern

Over the preceding three months, the reporting person has executed consistent monthly sales under the same structure:

• September 15, 2026: 7,000 shares for gross proceeds of $1,097,670.00.
• August 17, 2026: 7,000 shares for gross proceeds of $1,099,770.00.

Significance Assessment

The trading significance is assessed as Low. The disposition represents a fractional portion of the 132,050,905 shares outstanding and reflects routine programmatic selling under a pre-established Rule 10b5-1 plan.