Affirm Officer Robert O'Hare Files Form 144 to Sell ~$5.06M in Common Stock

Overview

Affirm Holdings, Inc. ($AFRM) officer Robert O'Hare has submitted a Form 144 filing signaling the proposed sale of 65,591 shares of common stock with an aggregate market value of approximately $5,060,345.65. The approximate sale date is scheduled for October 9, 2026, through broker Morgan Stanley Smith Barney LLC.

Transaction Details

• Security: Common Stock
• Shares to be Sold: 65,591
• Aggregate Market Value: $5,060,345.65 (~$77.15 per share)
• Shares Outstanding: 296,881,962 (the proposed sale constitutes ~0.02% of total outstanding shares)
• Acquisition Origin: The securities were acquired on October 9, 2026, directly from the issuer via stock option exercise paid in cash.

Rule 10b5-1 Trading Plan & Recent History

• 10b5-1 Adoption Date: May 21, 2026. The sale is being executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted earlier in the year.
• Past 3 Months Activity:
  • September 1, 2026: Sold 15,745 shares for gross proceeds of $1,127,394.23.
  • September 2, 2026: Sold 5,886 shares for gross proceeds of $435,657.59.
  • Both previous transactions were also executed under 10b5-1 trading arrangements.

Trading Significance

This proposed sale is classified as Medium significance. While the aggregate dollar amount ($5.06M) is sizable, the sale stems from an option exercise under a pre-established Rule 10b5-1 trading plan established months in advance, minimizing directional signaling regarding the company's operational outlook.