Roku Officer Files Form 144 for $3.11M Stock Option Sale Under 10b5-1 Plan

Executive Summary

On October 5, 2026, Charles Collier, an Officer of Roku, Inc. ($ROKU), filed a Form 144 notice disclosing the proposed sale of 20,538 common shares with an aggregate market value of approximately $3.11 million. The shares are being acquired via stock option exercise on the same date.

Transaction Details

• Securities to be Sold: 20,538 shares of Common Stock
• Approximate Sale Date: October 5, 2026
• Aggregate Market Value: $3,114,103.00 (~$151.63 per share)
• Acquisition Nature: Stock option exercise from the issuer paid in cash
• Executing Broker: Morgan Stanley Smith Barney LLC
• Shares Outstanding: 132,050,905 shares (proposed sale represents ~0.015% of shares outstanding)

10b5-1 Trading Plan & Past Activity

The planned sale is executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on November 25, 2025. Historical filings reflect a programmatic monthly execution pattern:

• September 4, 2026: 20,538 shares sold for $3,224,265.75
• September 2, 2026: 7,067 shares sold for $1,108,528.72
• August 4, 2026: 20,538 shares sold for $2,997,021.00
• July 6, 2026: 20,538 shares sold for $2,926,758.45

Significance Assessment

Trading significance is rated as Low. The filing reflects routine, automated option exercises and sales under a long-standing Rule 10b5-1 plan established nearly a year prior. It represents standard executive compensation realization rather than a discretionary market-timing trade.