Roku Officer Matt Banks Files Form 144 to Sell 554 Shares

Executive Summary

On October 1, 2026, Roku, Inc. officer Matthew C. Banks submitted a Form 144 filing declaring an intention to sell 554 shares of Roku Common Stock through Morgan Stanley Smith Barney LLC. The estimated market value of the proposed transaction is $84,324.34, implying an average share price of approximately $152.21.

Transaction Details

• Security: Common Stock
• Shares to be Sold: 554
• Aggregate Market Value: $84,324.34
• Acquisition Origin: Acquired as restricted stock from the issuer on September 1, 2026.
• Trading Plan: The planned sale is executed under a pre-established Rule 10b5-1 trading plan adopted on August 5, 2025.

Prior Recent Sales

Within the preceding three months, the insider executed similar periodic sales:

• September 2, 2026: 546 shares for gross proceeds of $84,979.44
• August 3, 2026: 552 shares for gross proceeds of $80,730.00

Trading Significance

The proposed sale carries Low significance. The volume of 554 shares is negligible relative to Roku's 132,050,905 shares outstanding. Furthermore, the recurring monthly transaction cadence and reliance on a Rule 10b5-1 trading plan indicate routine equity incentive monetization rather than a discretionary shift in management sentiment.