Everpure Founder & Officer John Colgrove Files Form 144 to Sell $10.97M in Stock
Everpure, Inc.
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Filing Summary
📢 Form 144 Notice of Proposed Sale Company: Everpure, Inc. (CIK: 0001474432) Insider: John Colgrove (Director, Officer) Entity: THE COLGROVE FAM CHARITABLE REM TRU/A DTD 04/05/2024 Proposed Sale: 100,000 Common shares (~$10,965,000.00) Approx. Sale Date: 09/24/2026 Trading Plan: Adopted 01/08/2026 (Rule 10b5-1) Broker: Morgan Stanley Smith Barney LLC
Comprehensive Analysis
Executive Summary
On September 24, 2026, John Colgrove, Director and Officer of Everpure, Inc. (formerly Pure Storage, Inc.), filed Form 144 proposing the sale of 100,000 shares of common stock through the Colgrove Family Charitable Remainder Trust dated April 5, 2024. The estimated aggregate market value of the proposed transaction is $10,965,000, reflecting an implied price per share of $109.65.
Transaction Details
- Filer: John Colgrove (Director, Officer)
- Selling Account: THE COLGROVE FAM CHARITABLE REM TRU/A DTD 04/05/2024
- Security: Common Stock
- Proposed Sale Volume: 100,000 shares
- Total Proposed Consideration: $10,965,000.00
- Shares Outstanding: 333,227,251
- Percentage of Outstanding Shares: ~0.03%
- Origination of Shares: Founder's shares acquired on October 10, 2009 directly from the issuer.
- Trading Plan: Pre-established Rule 10b5-1 trading plan adopted on January 8, 2026.
Prior Trading History (Past 3 Months)
The insider and related entities (including the EEC Trust and RWC Trust) have engaged in routine, structured 10b5-1 sales throughout July, August, and September 2026, totaling over 940,000 shares. The ongoing proposed disposition represents a continuation of programmatic selling under the January 2026 trading schedule.
Market Impact Assessment
While the gross dollar value ($10.97M) is significant, the sale represents only ~0.03% of Everpure's 333.2M outstanding common shares. Given that this disposition is conducted under a pre-established Rule 10b5-1 trading plan and aligns with ongoing multi-month charitable and trust distribution schedules, the market impact is considered Medium.
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