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Reddit CEO Steve Huffman Files Form 144 to Sell $19.67M in Stock

High SignificanceSeptember 15, 2026 at 5:10:38 PM EDT

Reddit, Inc.

$RDDT144CIK: 0001713445

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Filing Summary

📢 Form 144 Notice of Proposed Sale of Securities Issuer: Reddit, Inc. ($RDDT) Insider: Steve Ladd Huffman (Director / Officer / 10% Stockholder) Proposed Sale Amount: 121,156 shares Estimated Total Value: $19,673,311.28 Approx. Sale Date: 09/15/2026 Plan Adoption Date: 05/20/2026 (Rule 10b5-1)

Comprehensive Analysis

Form 144 Analysis: Reddit, Inc. (RDDT)

Executive Summary

On September 15, 2026, Steve Ladd Huffman (CEO, Director, and 10% Stockholder of Reddit, Inc.) filed a Form 144 notice proposing the sale of 121,156 shares of Common Stock with an estimated aggregate market value of $19,673,311.28 through The XYZ Revocable Trust.

Transaction Details

  • Security Class: Common
  • Shares to be Sold: 121,156
  • Estimated Aggregate Market Value: $19,673,311.28 (~$162.38 per share)
  • Nature of Acquisition: Exercise of stock options from the Issuer
  • Broker: Morgan Stanley Smith Barney LLC
  • Trading Plan: Adopted under Rule 10b5-1 on May 20, 2026
  • Past 3 Months Activity: The trust has executed regular periodic sales totaling 90,000 shares across June, July, and August 2026 under the same trading plan.

Significance Assessment

  • Significance Level: High
  • Context: While the transaction size is substantial (~$19.67M), it is executed pursuant to a pre-scheduled Rule 10b5-1 trading plan established on May 20, 2026, representing continuous option exercises and planned liquidity rather than an ad-hoc discretionary trade.
Topics:#Reddit#RDDT#Form144#InsiderTrading#StockMarket

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