Roku Officer Files Form 144 Notice of Proposed Sale for $1.10M in Common Stock

Executive Summary

On September 15, 2026, Daniel Jedda, an Officer at ROKU, INC. ($ROKU), filed a Form 144 notice of proposed sale for 7,000 shares of common stock through Morgan Stanley Smith Barney LLC. The aggregate market value of the proposed disposition is approximately $1,097,670.00 (~$156.81 per share).

Filing Breakdown

• Securities to be Sold: 7,000 Common shares.
• Origin of Securities: Restricted stock acquired directly from the issuer on September 1, 2026.
• Trading Plan: The planned sale is being executed pursuant to a Rule 10b5-1 trading plan adopted on September 3, 2025.
• Recent Trading Activity: The filer previously reported sales of 7,000 shares on August 17, 2026 ($1,099,770 gross proceeds) and 7,000 shares on July 15, 2026 ($993,300 gross proceeds).

Market Impact & Significance

The trading significance is assessed as Low. The proposed sale represents a fraction of the 132,050,905 shares outstanding and follows a routine monthly schedule of equity sales under a pre-established Rule 10b5-1 plan.