Shopify CFO Jeff Hoffmeister Files Form 144 Intention to Sell $1.5M in Shares

Executive Summary

On September 14, 2026, Shopify Inc. insider Jeff Hoffmeister (Officer) filed a Form 144 notice of proposed sale of 11,647 Class A Subordinate Voting Shares with an aggregate market value of approximately $1,500,017.13 ($128.79 per share).

Transaction Details

• Security: Class A Subordinate Voting Shares
• Number of Shares to be Sold: 11,647
• Approximate Market Value: $1,500,017.13
• Approximate Sale Date: September 14, 2026
• Broker: Morgan Stanley Smith Barney LLC Executive Financial Services
• Acquisition Source: Acquired via RSU vesting between September 9, 2025, and December 29, 2025
• Trading Plan: Executed under a Rule 10b5-1 trading plan adopted on June 13, 2026

Past 3 Months Activity

• August 28, 2026: Sold 1,966 shares for $305,224.84 gross proceeds
• July 28, 2026: Sold 1,890 shares for $250,476.03 gross proceeds
• June 29, 2026: Sold 1,972 shares for $229,281.68 gross proceeds

Market Significance

This proposed sale represents routine liquidity under a pre-established Rule 10b5-1 trading plan, reflecting a negligible percentage of Shopify's 1.2+ billion shares outstanding. Consequently, the transaction is assessed as having Low market significance.