Roku Officer Charles Collier Files Form 144 to Sell $3.22M in Common Stock
ROKU, INC
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Filing Summary
Form 144 Filing Alert: ROKU, INC ($ROKU) • Insider: Charles Collier (Officer) • Proposed Sale: 20,538 Common Shares • Estimated Market Value: $3,224,265.75 (~$157.00/share) • Approx. Sale Date: 09/04/2026 • Broker: Morgan Stanley Smith Barney LLC • Trading Plan: Adopted 11/25/2025 (Rule 10b5-1)
Comprehensive Analysis
Insider Filing Analysis: Form 144 Notice of Proposed Sale
ROKU, INC ($ROKU) officer Charles Collier has submitted a Form 144 notice of proposed sale covering 20,538 shares of Common Stock, representing an aggregate market value of approximately $3,224,265.75 ($157.00 per share).
Key Details:
- Filer: Charles Collier (Officer)
- Shares Proposed for Sale: 20,538
- Aggregate Market Value: $3,224,265.75
- Broker: Morgan Stanley Smith Barney LLC Executive Financial Services
- Acquisition Source: Stock Option Exercise on 09/04/2026
- Trading Plan: 10b5-1 plan adopted on November 25, 2025
Recent Past Sales (Prior 3 Months):
- 09/02/2026: 7,067 shares for gross proceeds of $1,108,528.72
- 08/04/2026: 20,538 shares for gross proceeds of $2,997,021.00
- 07/06/2026: 20,538 shares for gross proceeds of $2,926,758.45
Context & Significance:
The proposed transaction is part of a pre-established Rule 10b5-1 trading plan and follows a consistent monthly schedule of option exercise and disposition activity. Given the systematic execution under the 10b5-1 plan adopted in late 2025, the trading significance is rated Medium.
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