Affirm Holdings Officer Files Form 144 to Sell $411K in Common Stock
Affirm Holdings, Inc.
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Filing Summary
Form 144 Notice of Proposed Sale: Affirm Holdings, Inc. ($AFRM) • Insider: Robert O'Hare (Officer) • Proposed Sale: 5,886 shares (~$411,666.84) • Approx. Price: ~$69.94/share • Plan Date: May 21, 2026 (Rule 10b5-1) • Source: RSU settlement on Sep 1, 2026 • Significance: Low (Routine 10b5-1 sale)
Comprehensive Analysis
Executive Summary
On September 2, 2026, Robert O'Hare, an Officer at Affirm Holdings, Inc. ($AFRM), filed a Form 144 proposing the sale of 5,886 shares of Class A Common Stock with an aggregate market value of approximately $411,666.84 (implied price of ~$69.94 per share).
Transaction & Plan Details
- Acquisition History: The 5,886 shares to be sold were acquired on September 1, 2026, upon the vesting of Restricted Stock Units (RSUs) issued by Affirm Holdings.
- Trading Plan: The planned sale is executed under a pre-established Rule 10b5-1 trading plan adopted on May 21, 2026.
- Recent Prior Activity: The filer previously reported the sale of 15,745 shares for gross proceeds of $1,127,394.23 on September 1, 2026, also pursuant to a Rule 10b5-1 plan.
Market Impact & Significance
- Trading Significance: Low
- The transaction represents a negligible portion of the 296,881,962 total shares outstanding.
- Because the sale arises from standard RSU vesting and is executed via an established Rule 10b5-1 plan, it reflects scheduled equity monetization rather than an ad-hoc discretionary trade based on near-term corporate developments.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
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