Roku Officer Files Form 144 Notice of Proposed Sale for $750.8K
ROKU, INC
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Filing Summary
Form 144 Filing Notice: Roku, Inc. ($ROKU) • Insider: Gilbert Fuchsberg (Officer) • Proposed Sale: 4,824 shares of Common Stock • Approx. Market Value: $750,807.36 (~$155.64/share) • Plan Date: 10b5-1 plan adopted 09/12/2025 • Broker: Morgan Stanley Smith Barney LLC
Comprehensive Analysis
Executive Summary
On September 2, 2026, Gilbert Fuchsberg, an Officer of Roku, Inc. ($ROKU), filed a Form 144 notice proposing the sale of 4,824 shares of common stock with an aggregate market value of approximately $750,807.36.
Transaction Details
- Shares to be Sold: 4,824 common shares
- Estimated Aggregate Market Value: $750,807.36 (~$155.64 per share)
- Acquisition Source: Acquired upon the vesting of restricted stock between September 1, 2025, and September 1, 2026.
- Trading Plan: Executed under a Rule 10b5-1 trading plan established on September 12, 2025.
- Past 3 Months Sales: Gilbert Fuchsberg previously sold 10,719 shares on August 6, 2026, generating gross proceeds of $1,607,850.00.
Market Impact & Significance
The proposed sale represents a routine transaction executed under a pre-established Rule 10b5-1 trading plan following restricted stock vesting. Given the modest size relative to Roku's total outstanding shares (132,050,905 shares), the market significance is considered Low.
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