Roku Officer Charles Collier Files Form 144 to Sell $1.11M in Common Stock

Executive Summary

On September 2, 2026, Charles Collier, an Officer of ROKU, INC. ($ROKU), filed a Form 144 notice indicating the proposed sale of 7,067 shares of common stock with an aggregate market value of approximately $1.11 million.

Transaction Details

• Security: Common Stock
• Number of Shares: 7,067
• Aggregate Market Value: $1,108,528.72 (~$156.86 per share)
• Nature of Acquisition: Restricted Stock vesting from the Issuer on September 1, 2026
• Approximate Sale Date: September 2, 2026
• Broker: Morgan Stanley Smith Barney LLC Executive Financial Services
• Trading Plan: Executed under a Rule 10b5-1 trading plan adopted on November 25, 2025

Prior Sales (Past 3 Months)

Charles Collier has executed multiple sales under his trading schedule over the preceding three months:

• August 4, 2026: 20,538 shares for gross proceeds of $2,997,021.00
• July 6, 2026: 20,538 shares for gross proceeds of $2,926,758.45
• June 4, 2026: 20,537 shares for gross proceeds of $2,565,865.03

Impact and Context

The sale represents a fraction (0.005%) of Roku's 132,050,905 outstanding shares. Because the transaction originates from a pre-established Rule 10b5-1 plan adopted in November 2025 and follows regular monthly disposition patterns, it carries Low overall trading significance.