Affirm Holdings Officer Files Form 144 Notice of Proposed Sale for $1.17M
Affirm Holdings, Inc.
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Filing Summary
📢 Form 144 Notice of Proposed Sale: Affirm Holdings, Inc. ($AFRM) • Insider: Robert O'Hare (Officer) • Shares to Sell: 15,745 (~$1,172,215.25) • Approx. Sale Date: 09/01/2026 • Plan Adoption Date: 05/21/2026 (Rule 10b5-1) • Broker: Morgan Stanley Smith Barney LLC
Comprehensive Analysis
Executive Summary
On September 1, 2026, Robert O'Hare, an Officer at Affirm Holdings, Inc. ($AFRM), submitted a Form 144 filing indicating the proposed sale of 15,745 shares of Common Stock, with an estimated market value of $1,172,215.25 (approximately $74.45 per share).
Key Details
- Issuer: Affirm Holdings, Inc. ($AFRM)
- Insider: Robert O'Hare (Officer)
- Shares Proposed for Sale: 15,745
- Aggregate Market Value: $1,172,215.25
- Approximate Sale Date: September 1, 2026
- Trading Plan: The proposed sale is executed pursuant to a Rule 10b5-1 trading plan adopted on May 21, 2026.
- Origin of Shares: Acquired via Restricted Stock Units (RSUs) vesting between March 1, 2026, and June 1, 2026.
- Broker: Morgan Stanley Smith Barney LLC Executive Financial Services
Significance
The transaction is classified with Low trading significance because it is conducted pursuant to a pre-established Rule 10b5-1 trading plan and represents routine liquidation following RSU vesting.
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