Prentice Wealth Management Reveals $405M Portfolio in Q3 13F Filing
Prentice Wealth Management LLC
Filing Summary
Prentice Wealth Management Reveals $405M Portfolio in Q3 13F Filing
Filer: Prentice Wealth Management LLC Form: 13F-HR | Filed: 2025-10-09 Significance: Low
Filing Summary: • Type: Quarterly Holdings Report (13F-HR) • Total Value: $405,613,329 • Number of Holdings: 112 • Holdings as of: 2025-09-30
Top 5 Holdings by Value:
- Vanguard Total Stock Market ETF (VTI): $67.5M
- iShares Core U.S. Aggregate Bond ETF (AGG): $53.5M
- Vanguard Total World Stock ETF (VT): $36.8M
- Schwab U.S. TIPS ETF (SCHP): $26.6M
- Invesco S&P 100 Equal Weight ETF (EQWL): $15.8M
Key Insight: This filing provides a routine quarterly snapshot of Prentice Wealth Management's long positions, showing a diversified portfolio heavily weighted in broad-market ETFs.
Market Context: 13F filings are backward-looking and may not reflect current positions. They are primarily used to track institutional ownership trends over time.
This is PUBLIC SEC data for educational purposes. Not investment advice.
Comprehensive Analysis
SEC Filing Analysis: Prentice Wealth Management LLC
Executive Summary
- Trading Significance: Low
- Key Takeaway: Prentice Wealth Management LLC filed its quarterly Form 13F-HR, disclosing $405.6 million in assets under management across 112 positions as of September 30, 2025. The portfolio is heavily concentrated in large, diversified ETFs.
- Market Impact: The filing is informational and represents a routine disclosure. It is unlikely to have a direct market impact on the underlying securities, as it reports positions held over a week prior to the filing date.
Filer Information
| Field | Value |
|---|---|
| Filer Name | Prentice Wealth Management LLC |
| CIK | 0001864229 |
| Type | Institutional Investment Manager |
| Total AUM Reported | $405,613,329 |
Filing Summary
| Field | Value |
|---|---|
| Form Type | 13F-HR (Holdings Report) |
| Filing Date | 2025-10-09 |
| Period of Report | 2025-09-30 |
| Total Holdings | 112 |
| Total Value | $405,613,329 |
Top 5 Holdings
| Issuer | Value (USD) | Shares |
|---|---|---|
| VANGUARD INDEX FDS (TOTAL STK MKT) | $67,504,202 | 205,699 |
| ISHARES TR (CORE US AGGBD ET) | $53,464,484 | 533,312 |
| VANGUARD INTL EQUITY INDEX F (TT WRLD ST ETF) | $36,766,163 | 266,808 |
| SCHWAB STRATEGIC TR (US TIPS ETF) | $26,597,737 | 986,929 |
| INVESCO EXCHANGE TRADED FD T (S&P 100 EQL WIGH) | $15,796,453 | 137,744 |
Market Impact Analysis
Stock Impact Prediction
- Direction: Neutral
- Reasoning: Form 13F is a mandatory, backward-looking report. The information is dated, and the filing itself does not represent new market activity. It is a statement of positions held at the end of the previous quarter. Therefore, no immediate market reaction is expected for the filer or the securities listed.
Volume & Sentiment
- Expected Volume Impact: Negligible. This is a standard disclosure and not a large, surprising stake that would trigger algorithmic or retail trading.
- Sentiment Indicator: Neutral. The filing confirms the firm's continued operation and investment strategy but does not provide new signals about future performance or strategy shifts.
Investment Insights
Portfolio Composition
- The portfolio shows a strong preference for passive, low-cost, and diversified investment vehicles, particularly large ETFs from Vanguard, iShares, and Schwab.
- The top holdings indicate a balanced strategy, with significant allocations to total US stock market, total world stock, and US aggregate bond ETFs.
- Individual stock holdings include blue-chip names like Apple, Microsoft, Amazon, and NVIDIA, but they represent a smaller portion of the total AUM compared to the large ETF positions.
Key Takeaways
- Passive Strategy Dominates: The firm's strategy is heavily reliant on broad-market ETFs for core exposure.
- Diversification: Holdings are spread across 112 securities, indicating a focus on diversification.
- Backward-Looking Data: The data is a snapshot from September 30, 2025. The firm's current holdings could be different. This report should not be used for short-term trading decisions.
Contextual Analysis
Filing Significance
- A Form 13F-HR is a quarterly report filed by institutional investment managers with at least $100 million in equity assets under management. It discloses their long U.S. equity positions to the SEC.
Limitations
- The report does not include short positions, cash, or non-U.S. securities (unless they are part of a US-listed ETF).
- The exact timing of purchases and sales within the quarter is not disclosed, making it impossible to replicate the manager's strategy from this filing alone.
Risk Assessment
Risk Level: Low
Informational Risks
- Stale Data: The primary risk is for investors who might misinterpret this historical data as a current, actionable trading signal.
- Incomplete Picture: The filing only shows a portion of the firm's total strategy, omitting shorts, options, and other asset classes.
- No 'Why': The report shows what was held, but not why. The rationale behind the investment decisions is not included.
IMPORTANT DISCLAIMER: This analysis is for informational purposes only and is not intended as investment advice. The information presented is based on publicly available SEC filings and should not be construed as a recommendation to buy, sell, or hold any securities. Past performance does not guarantee future results. All investments carry risk, including the potential loss of principal. Please consult with a qualified financial advisor before making any investment decisions.
Analysis generated on 2025-10-09 | Data source: SEC EDGAR
Get Real-Time Alerts
Join our community to receive instant notifications when high-significance filings are published
Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.