Roku President of Subscriptions Sells $750K in Stock Under 10b5-1 Plan
ROKU, INC
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Filing Summary
### Form 4 Filing: ROKU, INC ($ROKU)
**Insider:** Gilbert Fuchsberg (President, Subscriptions)
**Transaction Date:** September 2, 2026
**Transaction Overview:**
- **Type:** Open Market Sale (Rule 10b5-1 Plan)
- **Shares Sold:** 4,824 Class A Common Shares
- **Price:** $155.64
- **Total Sale Value:** $750,807.36
- **Post-Transaction Holdings:** 40,168 direct shares
**Additional Activity:**
- **RSU Vesting:** 10,322 shares acquired on Sept 1, 2026 via RSU conversions
- **Tax Withholding:** 5,710 shares withheld at $155.53 ($888,076.30) to cover tax obligations
Comprehensive Analysis
Executive Summary
On September 3, 2026, ROKU, INC ($ROKU) filed a Form 4 disclosing transactions by Gilbert Fuchsberg, President of Subscriptions. The filing covers the vesting of Restricted Stock Units (RSUs), tax withholdings, and a planned sale executed under a pre-established Rule 10b5-1 trading plan.
Transaction Breakdown
-
Derivative Conversions (RSU Vesting) – September 1, 2026:
- Converted a total of 10,322 RSUs into Class A Common Stock at $0.00 exercise price across three distinct grants (2,623, 4,651, and 3,048 shares).
-
Tax Withholding (Code F) – September 1, 2026:
- 5,710 shares were surrendered to the issuer at $155.53 per share to satisfy tax withholding obligations arising from the RSU vests, valued at approximately $888,076.30.
-
Open Market Sale (Code S) – September 2, 2026:
- 4,824 shares were sold at $155.64 per share for total proceeds of $750,807.36 pursuant to a Rule 10b5-1 trading plan.
Post-Transaction Holdings
Following these transactions, Gilbert Fuchsberg directly owns 40,168 shares of Roku Class A Common Stock, as well as 42,989 remaining unvested RSUs.
Market Sentiment & Significance
- Trading Significance: Low
- Context: The sale represents routine equity incentive realization, structured under a Rule 10b5-1 plan and accompanied by scheduled quarterly RSU vesting and standard tax withholdings.
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