Amazon CEO Worldwide Amazon Stores Sells 1,000 Shares Under Rule 10b5-1 Plan

Executive Summary

On November 2, 2026, Douglas J. Herrington, CEO Worldwide Amazon Stores at Amazon.com, Inc. (NASDAQ: AMZN), sold 1,000 shares of common stock at an execution price of $243.47 per share, generating total proceeds of $243,470. The transaction was filed via Form 4 with the SEC on November 4, 2026.

Key Transaction Details

• Reporting Owner: Douglas J. Herrington
• Role: Officer (CEO Worldwide Amazon Stores)
• Transaction Type: Open market sale (Transaction Code S)
• Shares Disposed: 1,000 shares
• Execution Price: $243.47
• Gross Transaction Value: $243,470.00
• Post-Transaction Holdings: 473,681 directly held common shares, alongside 6,609.348 shares held indirectly via the Amazon.com 401(k) plan account.

Trading Plan & Significance Analysis

• Rule 10b5-1 Trading Plan: The transaction was executed pursuant to a pre-established Rule 10b5-1 trading plan adopted on November 10, 2025. Pre-scheduled plans reduce the signal of discretionary insider sentiment.
• Significance Assessment: Low. The sale represents approximately 0.21% of Herrington's direct equity holdings (1,000 shares out of 474,681 shares prior to transaction), leaving him with over 473,000 shares of common stock directly owned. Given the modest size of the sale and the 10b5-1 program structure, this filing reflects routine personal financial planning rather than an informative operational view on Amazon's business outlook.