Amazon CEO Worldwide Amazon Stores Sells $251.5K in AMZN Under Rule 10b5-1 Plan

Insider Transaction Overview

On October 1, 2026, Douglas J. Herrington, CEO Worldwide Amazon Stores at Amazon.com, Inc. ($AMZN), executed a sale of 1,000 shares of Common Stock at an average price of $251.50 per share, amounting to total gross proceeds of $251,500.

Transaction Details

• Security: Common Stock, par value $.01 per share
• Transaction Code: S (Open market or private sale)
• Shares Sold: 1,000
• Price Per Share: $251.50
• Total Value: $251,500.00
• Post-Transaction Holdings: 474,681 shares held directly, plus 6,609.348 shares held indirectly via the Amazon.com 401(k) plan account.

Strategic & Market Context

• 10b5-1 Plan: The transaction was conducted pursuant to a Rule 10b5-1 pre-scheduled trading plan adopted on November 10, 2025.
• Significance: Low. The sale accounts for approximately 0.21% of the insider's total direct equity holdings in Amazon, reflecting routine portfolio management rather than a discretionary signal on company outlook.